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Big Picture Thinking

Big Picture Thinking


What is Big Picture Thinking?

It’s the way we describe our recommended process for developing optimized packaging. It’s based upon the following factors:

  • Defining overarching goals and objectives.
  • Taking a systems approach by looking at impacts of packages AND products separately and in tandem.
  • Using life cycle analysis to determine value, effects, and sensitivity of all inputs, throughputs, and outputs.
  • Applying Sustainable Materials Management and Circular Economy tools to develop action plans and future paths.
  • Measuring results, modifying plans accordingly.

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Optimizing E-Commerce Packaging 

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