Big Picture Thinking

It’s the way we describe our recommended process for developing optimized packaging. It’s based upon the following factors:

• Defining overarching goals and objectives.
• Taking a systems approach by looking at impacts of packages AND products separately and in tandem.
• Using life cycle analysis to determine value, effects, and sensitivity of all inputs, throughputs, and outputs.
• Applying Sustainable Materials Management and Circular Economy tools to develop action plans and future paths.
• Measuring results, modifying plans accordingly.

• Big Picture Thinking Webinar: Using the Right Tools to Ensure Successful Packaging Optimization
  Presentation Slides
  
• Big Picture Thinking White Paper 
  Maximizing the Benefits of Circular Economy and Sustainable Materials Management Models For Product-Packaging Systems
  
• Packaging Digest Article
  Sustainable Packaging Requires Yin & Yang Thinking
  
• Recent Environmental Leader Article
  Successfully Using the Circular Economy and Sustainable Materials Management to Optimize Packaging