Big Picture Thinking

What is Big Picture Thinking?

It’s the way we describe our recommended process for developing optimized packaging. It’s based upon the following factors:

• Defining overarching goals and objectives.
• Taking a systems approach by looking at impacts of packages AND products separately and in tandem.
• Using life cycle analysis to determine value, effects, and sensitivity of all inputs, throughputs, and outputs.
• Applying Sustainable Materials Management and Circular Economy tools to develop action plans and future paths.
• Measuring results, modifying plans accordingly.

Learn more:

Optimizing E-Commerce Packaging

• Big Picture Thinking Webinar: Using the Right Tools to Ensure Successful Packaging Optimization

Presentation Slides

• Big Picture Thinking White Paper 

Maximizing the Benefits of Circular Economy and Sustainable Materials Management Models For Product-Packaging Systems

• Packaging Digest Article

Sustainable Packaging Requires Yin & Yang Thinking

• Recent Environmental Leader Article

Successfully Using the Circular Economy and Sustainable Materials Management to Optimize Packaging